The Saskatchewan Waste Reduction Council’s 2012 Annual Report featured their vision statement on the cover: Think More… Waste Less. For the print version, the globe was split vertically with half the message on the front cover and half on the back cover.
For the annual report’s downloadable PDF, we created one seamless image so the entire statement could be read at once.
Because of the globe, this year’s annual report featured a ‘travels and directions’ theme. A map, binoculars and compass are symbolically placed on the Mission, Vision, and Core Values page (above) and a map of Saskatchewan was used behind the list of SWRC members (below).
The annual activities article, titled ‘Milestones,’ uses a combination of signage and a travel scrapbook theme.
A subtle transit map motif was used for the Sources of Revenue graph.
The Saskatchewan Waste Reduction Council’s 2011 Annual Report celebrates 20 years of waste reduction in Saskatchewan. For the cover, we featured the members’ list (over 140 businesses and municipalities) in celebration of their collective accomplishments. The ‘squares’ motif on the front shows an image of a landfill gradually giving way to a natural prairie landscape.
The squares motif was carried as a visual theme throughout the book. Interesting facts about waste reduction in Saskatchewan were highlighted on each spread with a small colored square.
The size and paper stock were chosen to reflect SWRC’s values. The booklet is printed on 8.5″ x 14″ paper folded in half to minimize paper waste, and the paper stock is 100% recycled post-consumer waste.
WordPress was chosen for their website platform as it will allow the site to easily evolve with the business. We also set up a custom Google+ profile for each business to boost search-engine visibility. This had an immediate positive effect on bookings at their long-term stay boarding house, R-Bar Accommodations.